What is functional quality?

Functional quality refers to the tangible characteristics of a product or service that customers use to evaluate its effectiveness in meeting their needs and expectations. It includes features such as reliability, durability, ease of use, speed of performance, accuracy, and safety. Functional quality is important because it directly affects the value and usefulness of a product or service to the customer. It also plays a crucial role in customer satisfaction and loyalty, as customers are more likely to return and recommend products or services that consistently meet or exceed their expectations in terms of functional quality. Companies that strive to improve their functional quality often invest in product design, testing, and quality control processes to ensure that their products and services are consistent and reliable.